Instagram  has over 100 million active users, and these users have different interests. It is possible that your target audience belongs to 1% or even less of these users, but are you reaching them? Do they know about your services? Hashtags are one of the many elements of  Instagram  that is required for creating business or self-awareness and enhancing engagements. A hashtag is a combination of the "#" symbol with words, phrases, numbers, slangs, abbreviations, emojis, or a mixture of them. On any social media like Instagram, hashtags are usually clickable and used to conduct searches. People search for personal interests on Instagram to get entertained or get information. You might be thinking, not everyone knows how to search with hashtags, but that doesn't matter. What matters is making sure that when the few enlightened ones search, you are right there in the list of results. Here are a few tips on how to do that: 1. Find hashtags specific to your industry

Planning is the key to success in life. Forget any other saying that contradicts this. Having plans keep you organized, saves time, gives you a sense of control, makes you feel confident, gives you a sense of direction, reminds you of your goals and objectives, prepares you for problems, etc. I could go on and on about the advantages of planning because that's how numerous they are.  Marketing strategy is a plan, a long-term plan of a business whose goal is to make sales and profit by understanding the needs of customers and delivering those needs to them. This is not a dictionary definition but I'm sure you get the gist. You have a strategy already? Good. Is it effective though? Read till the end to find out what you aren't but should be doing. 1. Offer value, solve a problem : Why did you start that company? What do you hope to achieve? What do your customers need? Once you have answers to these questions, your marketing strategy will do its job with little adjustments fr

How do you know what platforms will work best for your business? There are a few aspects you can determine upfront to help you make some guesses as to which platforms will work best. However, it’s best to test your ads on a variety of platforms to see which one delivers the best results. Here’s a basic guide to help you decide the best social media advertising platforms for your business: Advertise on Facebook if: You want to appeal to one of the biggest social media audiences You want to advertise a specific product or service You want to boost brand awareness You want to chat directly with customers via messaging You want to increase clicks to your website You want to target based on interests and online behavior Advertise on Instagram if: You want to advertise a variety of products in one ad You already advertise on Facebook You want to chat directly with customers via messaging You want to appeal to new target audiences You want to retarget Advertise on Snapchat if: You want to mak

Social Media is a tool that helps in so many ways - one of the ways is advertising to drive customers.  The question is how can you advertise your products on social media. In this article, we have broken down the steps it takes to create the best social media advertising strategy. Step one: Choose your platforms We’ve outlined above a few reasons why you should choose each platform. Keep in mind that you’ll be most successful with social media marketing if you use more than one platform for your advertising strategy. The more audiences you can get your ad in front of, the better. Start your social media advertising strategy by nailing down what platforms you want to advertise. Step two: Create an audience persona It’s time to get creative. The second step is to create an audience persona for your ideal customer. This persona will help you determine exactly what qualities you want to target and will help you decide which social media advertising platforms work for you. For example, if

Your business journey to creating a social media presence involves: 1. Setting your objectives : If you look from your perspective as a business, the things you have on your agenda, the things that you would like to achieve as a business, and the directions you would like to go into, how can you use social media to achieve them? These are the objectives you need to set. Related : How to create an effective digital marketing plan 2. Choosing your target audience : What that means is how can you reach out to the different target groups that you have identified for your businesses using social media tools that are available to you?  3. Selecting the social media channels you will use : So if you think about from the perspective of your business, once you have identified your objectives, your target group, what kind of social media channels are you going to use to reach out to them? Are you going to use one particular social media channel or are you going to use multiple? And how, in what

So, you have a Facebook page, but realized it doesn't have as much engagement as you'd hoped? Read on and discover the possible mistakes you're making and the ways to solve them! 1. Targeting the wrong buyer persona A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Targeting the wrong buyer persona, believe it or not, is still one of the most common mistakes in managing pages on Facebook. Make sure you understand your audience, map them, translate their language, and adapt to their expectations. These actions are paramount in any digital marketing or offline action. Even when you’re creating a blog or website, you must be in tune with your buyer persona, otherwise, she simply won’t be interested in your brand. If engagement is low, or if the audience just isn’t getting to your content, consider a new buyer persona study and pay attention to the little details of your audience. Bein

I am very sure you have created a Facebook Page for your business. And now, you will need people to visit it. It is important to build followers who are interested in your products or services or the content you share on your page. There are several ways to create a following for your page, but making people aware of it is the first step. Here are some ways you can grow your page followers: 1. Share your Page in your Personal News Feed Tell your friends and family about the Facebook page. Ask them to like the page and to share it with their friends and communities. 2. Join or create relevant groups By posting as your Page in groups relevant to your business, you can reach people interested in what you do and increase your page followers. If you don't find any suitable groups, you can create your own to build a community and increase engagement with your business Page. Forums like Quora and Feedly can help in that area.  3. Share your Page outside Facebook Don't forget about o