Choosing The Right Social Media Platform For Your Business

How do you know what platforms will work best for your business?

There are a few aspects you can determine upfront to help you make some guesses as to which platforms will work best. However, it’s best to test your ads on a variety of platforms to see which one delivers the best results.

Here’s a basic guide to help you decide the best social media advertising platforms for your business:

Advertise on Facebook if:

• You want to appeal to one of the biggest social media audiences
• You want to advertise a specific product or service
• You want to boost brand awareness
• You want to chat directly with customers via messaging
• You want to increase clicks to your website
• You want to target based on interests and online behavior

Advertise on Instagram if:

• You want to advertise a variety of products in one ad
• You already advertise on Facebook
• You want to chat directly with customers via messaging
• You want to appeal to new target audiences
• You want to retarget

Advertise on Snapchat if:

• You want to make geofencing part of your advertising strategy
• You want to advertise a specific event
• You want to try selling one specific product or service
• You want to target primarily millennials

Advertise on Twitter if:

• You want to try a wide variety of ad formats
• You don’t want to spend a lot of money
• You want to boost brand awareness
• You want to increase website traffic

Advertise on LinkedIn if:

• You want to advertise to professionals
• You want to advertise to a specific income level, degree level, or industry
• You want to advertise an event or conference

iDigital Space can help teach you how to advertise on social media.

If you’re looking for an in-house team of social media advertising experts who are experienced with all types of social media advertising, iDigital Space is here for you.

We’re known for the insane results we drive for our clients. But most of all, we’re known for the relationships that we forge with our clients. We’re not looking to take over your company’s social media endeavors, we’re looking to become an extension of your marketing team.

We’ll get to know your business and care for its success like it’s our own — because it is.

If you’re interested in learning how to advertise on social media from the experts, iDigital Space is here to help.

Contact us online for a free quote or give us a call at +234(0)8149693445 to learn more!


Author: Michael Agwulonu, Digital Marketing Strategist