Buying behavior has changed dramatically since the advent of the internet. More and more consumers are starting (and finishing) their customer journey on the internet, thus showing the importance and effectiveness of Digital Marketing. Even you as a business owner cannot deny your usage of the internet as a customer of other products. The way consumers make their purchasing decisions today makes Digital Marketing mandatory for any entrepreneur looking to set themselves apart from their competition. No matter the size or industry of your business, the knowledge on how digital marketing can promote your business will determine if you'll grow, and at what rate. But before taking the plunge into being present on the internet or web, you as an entrepreneur must understand how digital marketing can promote your business in order to use the right tools and tactics to reach and interest your audience. Digital Marketing can promote your business if there is a well-structured pla

Yesterday, I was reading through a post on Facebook on the poor customer service in an industry in Nigeria - how most customer representatives interact with their customers. This made me write on this piece. Most of us don't know that customer service is one of the most effective ways of knowing what customers want and retaining customers. A report was shown that 63% of customers prefer small businesses to large corporations because there is a face attached to the small business. They feel they won't get lost in bureaucracy. And that small businesses can be held more accountable for their actions. Related : 75 Customer Service Facts and Statistics In enacting customer service in your business, you need to understand its importance to your business, you need to know what customers would expect of your customer service, and what you can do to provide the best customer service. The importance of great customer service to businesses 1. It helps in attracting and retaining customer

In our world today, a successful digital marketer must be endowed with certain skills to be able to exercise his profession in an optimum manner. In these qualities, there are certainly those which are directly related to the work itself but also qualities that have no direct link with web marketing. These are the ones that will make a difference in the market! Stay tuned! 1. Analytics : As a digital marketer, it's not enough to just design cool photos or visuals, and post on whatever platform you deem fit. The first thing you should understand is your target audience and what exactly it is that you're doing for them. You can only certainly have a good insight into your target audience with the knowledge of analytics. For any brand to gain authority, analysis of statistics is important. The Google Analytics tool will allow you to perform this action. To do this, you should link Google Analytics to your site through the search console. Then, you will analyze the data that seems

Instagram  has over 100 million active users, and these users have different interests. It is possible that your target audience belongs to 1% or even less of these users, but are you reaching them? Do they know about your services? Hashtags are one of the many elements of  Instagram  that is required for creating business or self-awareness and enhancing engagements. A hashtag is a combination of the "#" symbol with words, phrases, numbers, slangs, abbreviations, emojis, or a mixture of them. On any social media like Instagram, hashtags are usually clickable and used to conduct searches. People search for personal interests on Instagram to get entertained or get information. You might be thinking, not everyone knows how to search with hashtags, but that doesn't matter. What matters is making sure that when the few enlightened ones search, you are right there in the list of results. Here are a few tips on how to do that: 1. Find hashtags specific to your industry

A digital marketing plan is a map that guides you to achieve the objectives and goals of your brand. It is necessary for every organization that is involved in marketing. It is so important, it's not enough to just have a plan, that plan has to be effective. It has to bring results as early as it is implemented. For a digital marketing plan to be effective, it has to consider all necessary aspects of the brand/business, and it have to be realistic and practical. Something that you can look at on a wall and follow the steps without having to spend another hour or more trying to decipher the meaning of that step. Now, let's discuss how to create an effective digital marketing plan 1. Research : This is probably the most recurring word in any form of marketing. Whatever it is you're selling, you will sell better with proper research. Your research must answer the following questions: What am I selling? What is that one thing I'm promising my customers (USP)? Do I nee