How do you know what platforms will work best for your business? There are a few aspects you can determine upfront to help you make some guesses as to which platforms will work best. However, it’s best to test your ads on a variety of platforms to see which one delivers the best results. Here’s a basic guide to help you decide the best social media advertising platforms for your business: Advertise on Facebook if: You want to appeal to one of the biggest social media audiences You want to advertise a specific product or service You want to boost brand awareness You want to chat directly with customers via messaging You want to increase clicks to your website You want to target based on interests and online behavior Advertise on Instagram if: You want to advertise a variety of products in one ad You already advertise on Facebook You want to chat directly with customers via messaging You want to appeal to new target audiences You want to retarget Advertise on Snapchat if: You want to mak

Social Media is a tool that helps in so many ways - one of the ways is advertising to drive customers.  The question is how can you advertise your products on social media. In this article, we have broken down the steps it takes to create the best social media advertising strategy. Step one: Choose your platforms We’ve outlined above a few reasons why you should choose each platform. Keep in mind that you’ll be most successful with social media marketing if you use more than one platform for your advertising strategy. The more audiences you can get your ad in front of, the better. Start your social media advertising strategy by nailing down what platforms you want to advertise. Step two: Create an audience persona It’s time to get creative. The second step is to create an audience persona for your ideal customer. This persona will help you determine exactly what qualities you want to target and will help you decide which social media advertising platforms work for you. For example, if