As a business owner, you probably know that you need media tools like websites, social media pages, and more with hot content. It should also be clear to you that other forms of your digital marketing strategies require excellent writing skills. That is where hiring a Copywriter comes in. But before you do that, you must ask yourself some pertinent questions.
Every project has a goal that it sets to achieve, and you might think it is obvious enough, but there is a need to clearly establish that because the answer to this question will help you make an informed choice when hiring a Copywriter. Also, the Copywriter will want to know what is required of them. Do you need a web copy, blog post, social media content, or sales letter? Do you need a Copywriter for a one time job or a retainer service? The answers to these questions will not only help you choose the right Copywriter to hire but also guide them in providing you with the right service.
As a business owner, you should already have a vision of what you want your brand to look like. While a Copywriter can help you with ideas, the onus is on you to picture how you want your brand to be seen. It should ultimately be your voice. You will also need to provide the Copywriter with other information like your business background or history, targeted customers, a creative guide, and all relevant information about your business.
I can hear you saying, “Me, of course. Is this supposed to be a question?” But creative matters are not that clear-cut. While you might be thinking that since you are paying for it, you should own it, your Copywriter might be thinking something else entirely. So, if you feel strongly about owning the copy, make sure to state it and add it to the contract that will be signed. Don’t just leave it vague and assume that it is a set in stone; be clear about it.
Ultimately, you have to work with your budget. As frustrating as this might be sometimes, your budget has to guide you in hiring a Copywriter. Your budget will determine the kind of work you will need to outsource as well as the type of Copywriter to hire. Some Copywriters will charge you more than others and some projects will require more money than others. So, it depends on what you want but more importantly, what you can afford. You also need to have a payment plan, which should be communicated to your Copywriter.
To that effect, the top 4 questions that you need to ask yourself before hiring a copywriter has been drafted for you in this article to prepare yourself and have the answers to the questions.
Read through the article carefully...
1. What Is My Goal For This Project?
2. What Type of Information Will The Copywriter Need From Me?
As a business owner, you should already have a vision of what you want your brand to look like. While a Copywriter can help you with ideas, the onus is on you to picture how you want your brand to be seen. It should ultimately be your voice. You will also need to provide the Copywriter with other information like your business background or history, targeted customers, a creative guide, and all relevant information about your business.
3. Who Will Own The Copy?
I can hear you saying, “Me, of course. Is this supposed to be a question?” But creative matters are not that clear-cut. While you might be thinking that since you are paying for it, you should own it, your Copywriter might be thinking something else entirely. So, if you feel strongly about owning the copy, make sure to state it and add it to the contract that will be signed. Don’t just leave it vague and assume that it is a set in stone; be clear about it.
4. What Is My Budget?
Ultimately, you have to work with your budget. As frustrating as this might be sometimes, your budget has to guide you in hiring a Copywriter. Your budget will determine the kind of work you will need to outsource as well as the type of Copywriter to hire. Some Copywriters will charge you more than others and some projects will require more money than others. So, it depends on what you want but more importantly, what you can afford. You also need to have a payment plan, which should be communicated to your Copywriter.
Author: Michael Agwulonu, Digital Marketing Strategist
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