As a business owner, you probably know that you need media tools like websites, social media pages, and more with hot content. It should also be clear to you that other forms of your digital marketing strategies require excellent writing skills. That is where hiring a Copywriter comes in. But before you do that, you must ask yourself some pertinent questions. To that effect, the top 4 questions that you need to ask yourself before hiring a copywriter has been drafted for you in this article to prepare yourself and have the answers to the questions. Read through the article carefully... 1. What Is My Goal For This Project? Every project has a goal that it sets to achieve, and you might think it is obvious enough, but there is a need to clearly establish that because the answer to this question will help you make an informed choice when hiring a Copywriter. Also, the Copywriter will want to know what is required of them. Do you need a web copy, blog post, social media content, or sales l

Most Copywriters find it difficult to write sales letters on renewal appropriately but Andy Maslen, one of the great copywriters, gave out of the five techniques he used in writing sale letters and emails on renewal in one of his copy-writing books - 100 Great Copy-writing Ideas. I have also applied it and it worked perfectly. That's why I am sharing it here to get informed and practice it. Here are five techniques he used in writing the sales letters and emails on renewal: 1. Remind them of all the things they’re about to stop getting. Using a phrase like “Extend your subscription (or membership) and you will still enjoy all this . . .” is a great way to start. 2. Suggest that they will be missing out on things other people will still be getting. Nobody likes to feel left out and if you play, subtly, on this fear, you can make people feel that they ought to renew. 3. Make it easy for them to renew. Don’t stick complicated forms in front of your subscribers/members. Make

Here are the 12 things to do when writing sales copy as a copywriter: 1. Don’t lose sight of your primary goal : to sell your product or service. Your writing should be more than a flat presentation of the facts. (Remember that a copywriter must persuade and motivate.) On the other hand, don’t let runaway creativity bury the message. The most brilliant efforts will be wasted if your audience can’t remember what product you’re pushing. Write to sell.  2. Stress the benefits . Resist the temptation to thump your chest on behalf of your company. It’s not “See how great we are,” but “See what we can do for you.” Show your potential customers how your product or service will make them happier, wealthier, more comfortable, or more secure. Write with their interests in mind. Once you make the transition from company entered copy to customer-centered copy, that’s half the battle.  3. Arouse interest . From the headline to the ordering statements, your copy should continually pique the reader’s

Yeah, Here are the things to do before writing a copy that sells as copywriters: 1. Gain firsthand knowledge of your product or service . Do a little research to get your facts straight. Live with it for a while and get the feel of it. Then look at your product or service as if you were the consumer. What benefit does the feature of products provide to the customer? How does the feature make the product more attractive, useful, enjoyable, or affordable? For example, I’m writing this book on a PC. A feature of the machine is that it allows me to edit and revise what I’m typing electronically, so I can move a sentence or add a word without retyping the whole page. The benefit of this feature is that I save a lot of time and can increase my productivity (and make more money) as a result.  Another example: The second feature of my PC is that it has a detachable keyboard connected to the main unit with a coiled cable. The benefit is that I can position the keyboard for maximum typing comfor

The secret to becoming a good copywriter is being able to develop engaging content that will answer the questions of your target audience and persuade them a particular product or service will fulfill their needs.  However, copywriting is evolving all the time, which is why you must regularly update your knowledge and learn new things. Read on for six top tips on how to improve your copywriting skills. 1. Write consistently When it comes to copywriting, practice makes perfect. So take every opportunity to improve your skills through use. It can be hard to set yourself fictitious assignments, but writing a blog is a great way to hone your writing while also enjoying the chance to write what you want for a change. That could be something related to copywriting, or it could be purely creative writing. Whatever it is, put in enough effort that you get real benefit from it, but not so much that it becomes a chore. 2. Listen carefully Listen to the way people hear from day to day use languag