Buying behavior has changed dramatically since the advent of the internet. More and more consumers are starting (and finishing) their customer journey on the internet, thus showing the importance and effectiveness of Digital Marketing. Even you as a business owner cannot deny your usage of the internet as a customer of other products. The way consumers make their purchasing decisions today makes Digital Marketing mandatory for any entrepreneur looking to set themselves apart from their competition. No matter the size or industry of your business, the knowledge on how digital marketing can promote your business will determine if you'll grow, and at what rate. But before taking the plunge into being present on the internet or web, you as an entrepreneur must understand how digital marketing can promote your business in order to use the right tools and tactics to reach and interest your audience. Digital Marketing can promote your business if there is a well-structured pla

Yesterday, I was reading through a post on Facebook on the poor customer service in an industry in Nigeria - how most customer representatives interact with their customers. This made me write on this piece. Most of us don't know that customer service is one of the most effective ways of knowing what customers want and retaining customers. A report was shown that 63% of customers prefer small businesses to large corporations because there is a face attached to the small business. They feel they won't get lost in bureaucracy. And that small businesses can be held more accountable for their actions. Related : 75 Customer Service Facts and Statistics In enacting customer service in your business, you need to understand its importance to your business, you need to know what customers would expect of your customer service, and what you can do to provide the best customer service. The importance of great customer service to businesses 1. It helps in attracting and retaining customer

Avatar... That's the word for it. I'm not talking about element-bending character here. Avatar means a buyer persona. Yes, your target audience, your ideal customers. What they look like, what they like, problems they're facing, things they desire, and so on. A fictional character that you create, give a name, attach a personality, and sometimes even a face. This enables you to remember that you're dealing with humans like yourself that have interests and desires. It is possible that you'll need more than one persona since your business could be targeting various kinds of people. How does this concern you ?  Your buyers/customers/clients are the reason you have a business. If you don't know what your customers want, you need to find out now. Having a buyer persona assists you in creating content that'll target and benefit your target audience. Luckily for you, I've got a list of things to help you create that persona. Follow me until the end... 1. Ask :

Meeting a client's expectations can be quite challenging. A client's satisfaction is a necessary tool in the growth of any business, you get to retain your clients as well as get new clients through referral or word-of-mouth. While the inability to meet a client's expectations can hit rock your business. Here are a few tips on managing your client's expectations: 1. A warm welcome ' Hi, you are in the right place', 'Hello, we are here to serve you', ' Here are the services we provide'. Such a warm and precise welcome message keeps your intending clients or existing clients relaxed, assured, and an urge to proceed if they find the services they are in need of on your page.  2. Communication Engaging your clients in a conversation helps you to know their needs and more importantly to develop a strong business relationship. Do not assume you know your client, ask questions, and paraphrase to get a clear picture of what your client need. 3. Punctuali

As you know, the only way to make money in business is to have customers buy from you. Of course, not everyone who encounters your business is going to buy from you.  If you know what you're doing, maybe 1 out of every 5 people who see your ad on social media decides to move forward and buy. If you don't know what you're doing, maybe it's only 1 out of 20 – and that can cost you a lot of time and money. In this article, a few tips are shared on how to get more customers saying YES and fewer saying NO. Read carefully. 1. Stay in touch Customers want to feel like they're being looked after and always have a point of contact. If they perceive you as aloof and difficult to reach, they're not going to buy. But if you're in touch with them every day, via social media, phone and email, they will know you better and like you better and trust you enough to buy. 2. Sell to existing customers When a customer has already bought something from you before, you already hav

Emailing, online direct mail or electronic mailing is a method of direct marketing that uses email as a means of mass business communication to send messages to an audience. Emailing and above all, succeeding is not an exercise to be taken lightly. If the operation may seem simple (send an email), it actually requires mastering some marketing techniques and thinking beforehand about the relevance of its emailing strategy. In this article, strategies for creating successful emailing has been laid down. Read through the article carefully. 1. Define a goal This is the step that will define the rest of your emailing strategy. Start by precisely defining the objective that you have to fulfill. Why do you want to email? The objectives can be varied: Inform via a newsletter Introduce a new product Make an important announcement Launch a promotional offer Qualify a database Prospect Etc… The creation and configuration of your campaign will depend on the objective you set yourself initially. It

As a business owner, you probably know that you need media tools like websites, social media pages, and more with hot content. It should also be clear to you that other forms of your digital marketing strategies require excellent writing skills. That is where hiring a Copywriter comes in. But before you do that, you must ask yourself some pertinent questions. To that effect, the top 4 questions that you need to ask yourself before hiring a copywriter has been drafted for you in this article to prepare yourself and have the answers to the questions. Read through the article carefully... 1. What Is My Goal For This Project? Every project has a goal that it sets to achieve, and you might think it is obvious enough, but there is a need to clearly establish that because the answer to this question will help you make an informed choice when hiring a Copywriter. Also, the Copywriter will want to know what is required of them. Do you need a web copy, blog post, social media content, or sales l

Effective communication is essential right now. Regardless of what you do or what situation you’re in, this is a difficult time. For those lucky enough to be able to seclude themselves into their homes with provisions and technology, it’s a shift in what we’re comfortable with. For those who don’t have the luxury of being able to self-isolate, this is an overwhelming period of uncertainties and fears that many of us are fortunate enough to not have to think about. And for those who are lucky enough to be reading this article, you’re (hopefully) working or staying at home, looking for ways to ensure that your small business stays afloat during this pandemic. The thing we can control during this time is how we communicate. It’s critical that at a time when ‘normal’ has been redefined, privileges have been exposed and people are worried, that your small business doesn’t come off as exploitative, triggering, or unsympathetic to your customers. That is a sure-fire way of turning off your au