Buying behavior has changed dramatically since the advent of the internet. More and more consumers are starting (and finishing) their customer journey on the internet, thus showing the importance and effectiveness of Digital Marketing. Even you as a business owner cannot deny your usage of the internet as a customer of other products. The way consumers make their purchasing decisions today makes Digital Marketing mandatory for any entrepreneur looking to set themselves apart from their competition. No matter the size or industry of your business, the knowledge on how digital marketing can promote your business will determine if you'll grow, and at what rate. But before taking the plunge into being present on the internet or web, you as an entrepreneur must understand how digital marketing can promote your business in order to use the right tools and tactics to reach and interest your audience. Digital Marketing can promote your business if there is a well-structured pla

Planning is the key to success in life. Forget any other saying that contradicts this. Having plans keep you organized, saves time, gives you a sense of control, makes you feel confident, gives you a sense of direction, reminds you of your goals and objectives, prepares you for problems, etc. I could go on and on about the advantages of planning because that's how numerous they are.  Marketing strategy is a plan, a long-term plan of a business whose goal is to make sales and profit by understanding the needs of customers and delivering those needs to them. This is not a dictionary definition but I'm sure you get the gist. You have a strategy already? Good. Is it effective though? Read till the end to find out what you aren't but should be doing. 1. Offer value, solve a problem : Why did you start that company? What do you hope to achieve? What do your customers need? Once you have answers to these questions, your marketing strategy will do its job with little adjustments fr

As you know, the only way to make money in business is to have customers buy from you. Of course, not everyone who encounters your business is going to buy from you.  If you know what you're doing, maybe 1 out of every 5 people who see your ad on social media decides to move forward and buy. If you don't know what you're doing, maybe it's only 1 out of 20 – and that can cost you a lot of time and money. In this article, a few tips are shared on how to get more customers saying YES and fewer saying NO. Read carefully. 1. Stay in touch Customers want to feel like they're being looked after and always have a point of contact. If they perceive you as aloof and difficult to reach, they're not going to buy. But if you're in touch with them every day, via social media, phone and email, they will know you better and like you better and trust you enough to buy. 2. Sell to existing customers When a customer has already bought something from you before, you already hav

Emailing, online direct mail or electronic mailing is a method of direct marketing that uses email as a means of mass business communication to send messages to an audience. Emailing and above all, succeeding is not an exercise to be taken lightly. If the operation may seem simple (send an email), it actually requires mastering some marketing techniques and thinking beforehand about the relevance of its emailing strategy. In this article, strategies for creating successful emailing has been laid down. Read through the article carefully. 1. Define a goal This is the step that will define the rest of your emailing strategy. Start by precisely defining the objective that you have to fulfill. Why do you want to email? The objectives can be varied: Inform via a newsletter Introduce a new product Make an important announcement Launch a promotional offer Qualify a database Prospect Etc… The creation and configuration of your campaign will depend on the objective you set yourself initially. It

Most Copywriters find it difficult to write sales letters on renewal appropriately but Andy Maslen, one of the great copywriters, gave out of the five techniques he used in writing sale letters and emails on renewal in one of his copy-writing books - 100 Great Copy-writing Ideas. I have also applied it and it worked perfectly. That's why I am sharing it here to get informed and practice it. Here are five techniques he used in writing the sales letters and emails on renewal: 1. Remind them of all the things they’re about to stop getting. Using a phrase like “Extend your subscription (or membership) and you will still enjoy all this . . .” is a great way to start. 2. Suggest that they will be missing out on things other people will still be getting. Nobody likes to feel left out and if you play, subtly, on this fear, you can make people feel that they ought to renew. 3. Make it easy for them to renew. Don’t stick complicated forms in front of your subscribers/members. Make

As a salesperson, these keys to be mentioned are the essentials in marketing. They are the keys to making sales successfully in any condition. And they are: 1. 𝐃𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 - You must be dependable in approach. The one thing that customers have always rated highest in the sales world is 𝐭𝐫𝐮𝐬𝐭, which also, is called 𝐝𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 because it is a direct reflection on the integrity of the individual. The primary reason people will choose 𝐧𝐨𝐭 to buy from you is 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐭𝐫𝐮𝐬𝐭. You should always have a strong connection or relationship with your customer during and after-sales process. Follow-up with the customer should not be blown out of proportion. 2. 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 - Dependability (Trust) brings about credibility. You must be 𝐜𝐨𝐧𝐯𝐢𝐧𝐜𝐢𝐧𝐠. Your speech or say about the products or services you offer must be factual. Credibility is a judgment that the audience makes about how believable the communicator is, says Dan O'Keefe.