As a salesperson, these keys to be mentioned are the essentials in marketing. They are the keys to making sales successfully in any condition. And they are: 1. 𝐃𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 - You must be dependable in approach. The one thing that customers have always rated highest in the sales world is 𝐭𝐫𝐮𝐬𝐭, which also, is called 𝐝𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 because it is a direct reflection on the integrity of the individual. The primary reason people will choose 𝐧𝐨𝐭 to buy from you is 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐭𝐫𝐮𝐬𝐭. You should always have a strong connection or relationship with your customer during and after-sales process. Follow-up with the customer should not be blown out of proportion. 2. 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 - Dependability (Trust) brings about credibility. You must be 𝐜𝐨𝐧𝐯𝐢𝐧𝐜𝐢𝐧𝐠. Your speech or say about the products or services you offer must be factual. Credibility is a judgment that the audience makes about how believable the communicator is, says Dan O'Keefe.