Most Copywriters find it difficult to write sales letters on renewal appropriately but Andy Maslen, one of the great copywriters, gave out of the five techniques he used in writing sale letters and emails on renewal in one of his copy-writing books - 100 Great Copy-writing Ideas. I have also applied it and it worked perfectly. That's why I am sharing it here to get informed and practice it. Here are five techniques he used in writing the sales letters and emails on renewal: 1. Remind them of all the things they’re about to stop getting. Using a phrase like “Extend your subscription (or membership) and you will still enjoy all this . . .” is a great way to start. 2. Suggest that they will be missing out on things other people will still be getting. Nobody likes to feel left out and if you play, subtly, on this fear, you can make people feel that they ought to renew. 3. Make it easy for them to renew. Don’t stick complicated forms in front of your subscribers/members. Make