Many businesses have begun to understand the importance of having an online presence, and are trying to keep up with the ever-changing technologies and platforms in an attempt to grow sales and increase revenue. Marketing automation involves managing marketing processes and campaigns in autopilot mode, and its effectiveness cannot be overemphasized. It provides services ranging from scheduling emails to managing complex campaigns and analyzing data from previous tasks. So, how do you know when it's time to implement marketing automation? 1. Not scoring or generating leads as expected Leads are potential buyers of your products and/or services. Visitors become leads and leads become paying customers. If your current marketing strategy is only bringing visitors and stopping there, it might be time to change it. Marketing automation allows you to identify and design strategies that give visitors, leads, and customers personalized journeys as they move through the sales funnel. This wi