Instagram  has over 100 million active users, and these users have different interests. It is possible that your target audience belongs to 1% or even less of these users, but are you reaching them? Do they know about your services? Hashtags are one of the many elements of  Instagram  that is required for creating business or self-awareness and enhancing engagements. A hashtag is a combination of the "#" symbol with words, phrases, numbers, slangs, abbreviations, emojis, or a mixture of them. On any social media like Instagram, hashtags are usually clickable and used to conduct searches. People search for personal interests on Instagram to get entertained or get information. You might be thinking, not everyone knows how to search with hashtags, but that doesn't matter. What matters is making sure that when the few enlightened ones search, you are right there in the list of results. Here are a few tips on how to do that: 1. Find hashtags specific to your industry