So, you have a Facebook page, but realized it doesn't have as much engagement as you'd hoped? Read on and discover the possible mistakes you're making and the ways to solve them! 1. Targeting the wrong buyer persona A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Targeting the wrong buyer persona, believe it or not, is still one of the most common mistakes in managing pages on Facebook. Make sure you understand your audience, map them, translate their language, and adapt to their expectations. These actions are paramount in any digital marketing or offline action. Even when you’re creating a blog or website, you must be in tune with your buyer persona, otherwise, she simply won’t be interested in your brand. If engagement is low, or if the audience just isn’t getting to your content, consider a new buyer persona study and pay attention to the little details of your audience. Bein

I am very sure you have created a Facebook Page for your business. And now, you will need people to visit it. It is important to build followers who are interested in your products or services or the content you share on your page. There are several ways to create a following for your page, but making people aware of it is the first step. Here are some ways you can grow your page followers: 1. Share your Page in your Personal News Feed Tell your friends and family about the Facebook page. Ask them to like the page and to share it with their friends and communities. 2. Join or create relevant groups By posting as your Page in groups relevant to your business, you can reach people interested in what you do and increase your page followers. If you don't find any suitable groups, you can create your own to build a community and increase engagement with your business Page. Forums like Quora and Feedly can help in that area.  3. Share your Page outside Facebook Don't forget about o