Emailing, online direct mail or electronic mailing is a method of direct marketing that uses email as a means of mass business communication to send messages to an audience. Emailing and above all, succeeding is not an exercise to be taken lightly. If the operation may seem simple (send an email), it actually requires mastering some marketing techniques and thinking beforehand about the relevance of its emailing strategy. In this article, strategies for creating successful emailing has been laid down. Read through the article carefully. 1. Define a goal This is the step that will define the rest of your emailing strategy. Start by precisely defining the objective that you have to fulfill. Why do you want to email? The objectives can be varied: Inform via a newsletter Introduce a new product Make an important announcement Launch a promotional offer Qualify a database Prospect Etc… The creation and configuration of your campaign will depend on the objective you set yourself initially. It