Effective communication is essential right now. Regardless of what you do or what situation you’re in, this is a difficult time. For those lucky enough to be able to seclude themselves into their homes with provisions and technology, it’s a shift in what we’re comfortable with. For those who don’t have the luxury of being able to self-isolate, this is an overwhelming period of uncertainties and fears that many of us are fortunate enough to not have to think about. And for those who are lucky enough to be reading this article, you’re (hopefully) working or staying at home, looking for ways to ensure that your small business stays afloat during this pandemic. The thing we can control during this time is how we communicate. It’s critical that at a time when ‘normal’ has been redefined, privileges have been exposed and people are worried, that your small business doesn’t come off as exploitative, triggering, or unsympathetic to your customers. That is a sure-fire way of turning off your au