As a salesperson, these keys to be mentioned are the essentials in marketing. They are the keys to making sales successfully in any condition. And they are: 1. 𝐃𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 - You must be dependable in approach. The one thing that customers have always rated highest in the sales world is 𝐭𝐫𝐮𝐬𝐭, which also, is called 𝐝𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 because it is a direct reflection on the integrity of the individual. The primary reason people will choose 𝐧𝐨𝐭 to buy from you is 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐭𝐫𝐮𝐬𝐭. You should always have a strong connection or relationship with your customer during and after-sales process. Follow-up with the customer should not be blown out of proportion. 2. 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 - Dependability (Trust) brings about credibility. You must be 𝐜𝐨𝐧𝐯𝐢𝐧𝐜𝐢𝐧𝐠. Your speech or say about the products or services you offer must be factual. Credibility is a judgment that the audience makes about how believable the communicator is, says Dan O'Keefe.

Effective communication is essential right now. Regardless of what you do or what situation you’re in, this is a difficult time. For those lucky enough to be able to seclude themselves into their homes with provisions and technology, it’s a shift in what we’re comfortable with. For those who don’t have the luxury of being able to self-isolate, this is an overwhelming period of uncertainties and fears that many of us are fortunate enough to not have to think about. And for those who are lucky enough to be reading this article, you’re (hopefully) working or staying at home, looking for ways to ensure that your small business stays afloat during this pandemic. The thing we can control during this time is how we communicate. It’s critical that at a time when ‘normal’ has been redefined, privileges have been exposed and people are worried, that your small business doesn’t come off as exploitative, triggering, or unsympathetic to your customers. That is a sure-fire way of turning off your au