Lead generation is an important aspect of content marketing. Without lead generation, you’re basically just publishing and promoting content, hoping that people are going to buy or sign up for your products! While this sometimes happens in real life, that is, some people will buy things on the spot, the truth is the majority won’t. You need to have a lead capture system in place, so you can continue reminding your target audience that your brand exists. You can get in touch with them later on to share your news and updates, and to persuade them to move down your content marketing funnel. So, here are the top techniques you can apply to help you generate leads quickly: 1. Offer lead magnets Lead magnets are one of the best ways to get people to sign up for your mailing list. You’ll often hear this mentioned in the online marketing community, “The money is in the list.” Many successful marketers stand by this saying. So, if you want people to subscribe to your list, you’re going to learn

As you know, the only way to make money in business is to have customers buy from you. Of course, not everyone who encounters your business is going to buy from you.  If you know what you're doing, maybe 1 out of every 5 people who see your ad on social media decides to move forward and buy. If you don't know what you're doing, maybe it's only 1 out of 20 – and that can cost you a lot of time and money. In this article, a few tips are shared on how to get more customers saying YES and fewer saying NO. Read carefully. 1. Stay in touch Customers want to feel like they're being looked after and always have a point of contact. If they perceive you as aloof and difficult to reach, they're not going to buy. But if you're in touch with them every day, via social media, phone and email, they will know you better and like you better and trust you enough to buy. 2. Sell to existing customers When a customer has already bought something from you before, you already hav

Most Copywriters find it difficult to write sales letters on renewal appropriately but Andy Maslen, one of the great copywriters, gave out of the five techniques he used in writing sale letters and emails on renewal in one of his copy-writing books - 100 Great Copy-writing Ideas. I have also applied it and it worked perfectly. That's why I am sharing it here to get informed and practice it. Here are five techniques he used in writing the sales letters and emails on renewal: 1. Remind them of all the things they’re about to stop getting. Using a phrase like “Extend your subscription (or membership) and you will still enjoy all this . . .” is a great way to start. 2. Suggest that they will be missing out on things other people will still be getting. Nobody likes to feel left out and if you play, subtly, on this fear, you can make people feel that they ought to renew. 3. Make it easy for them to renew. Don’t stick complicated forms in front of your subscribers/members. Make

Here are the 12 things to do when writing sales copy as a copywriter: 1. Don’t lose sight of your primary goal : to sell your product or service. Your writing should be more than a flat presentation of the facts. (Remember that a copywriter must persuade and motivate.) On the other hand, don’t let runaway creativity bury the message. The most brilliant efforts will be wasted if your audience can’t remember what product you’re pushing. Write to sell.  2. Stress the benefits . Resist the temptation to thump your chest on behalf of your company. It’s not “See how great we are,” but “See what we can do for you.” Show your potential customers how your product or service will make them happier, wealthier, more comfortable, or more secure. Write with their interests in mind. Once you make the transition from company entered copy to customer-centered copy, that’s half the battle.  3. Arouse interest . From the headline to the ordering statements, your copy should continually pique the reader’s

Yeah, Here are the things to do before writing a copy that sells as copywriters: 1. Gain firsthand knowledge of your product or service . Do a little research to get your facts straight. Live with it for a while and get the feel of it. Then look at your product or service as if you were the consumer. What benefit does the feature of products provide to the customer? How does the feature make the product more attractive, useful, enjoyable, or affordable? For example, I’m writing this book on a PC. A feature of the machine is that it allows me to edit and revise what I’m typing electronically, so I can move a sentence or add a word without retyping the whole page. The benefit of this feature is that I save a lot of time and can increase my productivity (and make more money) as a result.  Another example: The second feature of my PC is that it has a detachable keyboard connected to the main unit with a coiled cable. The benefit is that I can position the keyboard for maximum typing comfor

The secret to becoming a good copywriter is being able to develop engaging content that will answer the questions of your target audience and persuade them a particular product or service will fulfill their needs.  However, copywriting is evolving all the time, which is why you must regularly update your knowledge and learn new things. Read on for six top tips on how to improve your copywriting skills. 1. Write consistently When it comes to copywriting, practice makes perfect. So take every opportunity to improve your skills through use. It can be hard to set yourself fictitious assignments, but writing a blog is a great way to hone your writing while also enjoying the chance to write what you want for a change. That could be something related to copywriting, or it could be purely creative writing. Whatever it is, put in enough effort that you get real benefit from it, but not so much that it becomes a chore. 2. Listen carefully Listen to the way people hear from day to day use languag

The basics: Developing a Content Marketing Strategy. Content marketing provides valuable information and/or targeted entertainment that fits your brand’s personality. For business owners, this fosters customer engagement and retention and draws new people to your brand. 1. Develop trackable goals - objectives Your goals must be SMART. Decide what you’re trying to accomplish and set quantifiable goals you’ll be able to analyze later. How many new Facebook followers are you trying to acquire over a set time? Pageviews? Likes? Email subscribers? Choose 3 to 5 realistic metrics to track so you can alter and update your strategy later. Keep in mind that content marketing won’t necessarily bring in a mass flux of new customers automatically. While customer acquisition should be tracked as you develop and share your content, the primary goal is to engage current customers and increase brand awareness. Someone who starts following your blog or social media may not need your product or ser