Yesterday, I was reading through a post on Facebook on the poor customer service in an industry in Nigeria - how most customer representatives interact with their customers. This made me write on this piece. Most of us don't know that customer service is one of the most effective ways of knowing what customers want and retaining customers. A report was shown that 63% of customers prefer small businesses to large corporations because there is a face attached to the small business. They feel they won't get lost in bureaucracy. And that small businesses can be held more accountable for their actions. Related : 75 Customer Service Facts and Statistics In enacting customer service in your business, you need to understand its importance to your business, you need to know what customers would expect of your customer service, and what you can do to provide the best customer service. The importance of great customer service to businesses 1. It helps in attracting and retaining customer

Meeting a client's expectations can be quite challenging. A client's satisfaction is a necessary tool in the growth of any business, you get to retain your clients as well as get new clients through referral or word-of-mouth. While the inability to meet a client's expectations can hit rock your business. Here are a few tips on managing your client's expectations: 1. A warm welcome ' Hi, you are in the right place', 'Hello, we are here to serve you', ' Here are the services we provide'. Such a warm and precise welcome message keeps your intending clients or existing clients relaxed, assured, and an urge to proceed if they find the services they are in need of on your page.  2. Communication Engaging your clients in a conversation helps you to know their needs and more importantly to develop a strong business relationship. Do not assume you know your client, ask questions, and paraphrase to get a clear picture of what your client need. 3. Punctuali

Effective communication is essential right now. Regardless of what you do or what situation you’re in, this is a difficult time. For those lucky enough to be able to seclude themselves into their homes with provisions and technology, it’s a shift in what we’re comfortable with. For those who don’t have the luxury of being able to self-isolate, this is an overwhelming period of uncertainties and fears that many of us are fortunate enough to not have to think about. And for those who are lucky enough to be reading this article, you’re (hopefully) working or staying at home, looking for ways to ensure that your small business stays afloat during this pandemic. The thing we can control during this time is how we communicate. It’s critical that at a time when ‘normal’ has been redefined, privileges have been exposed and people are worried, that your small business doesn’t come off as exploitative, triggering, or unsympathetic to your customers. That is a sure-fire way of turning off your au