A digital marketing plan is a map that guides you to achieve the objectives and goals of your brand. It is necessary for every organization that is involved in marketing. It is so important, it's not enough to just have a plan, that plan has to be effective. It has to bring results as early as it is implemented. For a digital marketing plan to be effective, it has to consider all necessary aspects of the brand/business, and it have to be realistic and practical. Something that you can look at on a wall and follow the steps without having to spend another hour or more trying to decipher the meaning of that step. Now, let's discuss how to create an effective digital marketing plan 1. Research : This is probably the most recurring word in any form of marketing. Whatever it is you're selling, you will sell better with proper research. Your research must answer the following questions: What am I selling? What is that one thing I'm promising my customers (USP)? Do I nee

Online presence = Brand awareness.  Amidst COVID-19 lockdown and physical restrictions, the world has gone online with no sector left behind. Education, health management, agriculture, businesses, and of course, technology itself. Nigeria, our slowly developing country, has also followed this trend of being and living online. Being online indeed has numerous benefits for individuals and businesses. It is also true that most Nigerians are deep in the traditional business methods that they don't utilize the internet to its full potential. The few ones that do understand how to use the internet are either too young or inexperienced to think about business, or too one-track minded to actually explore. It makes you wonder, as a business owner that can only satisfy your countrymen within a specific mile radius.  You might have been asking yourself these questions: How do I get my business out there? Do people even know I exist? Or am I just a random drop of water in the Pacific? Should I