Digital Marketing: Marketing Panacea

What Is Digital Marketing?

Digital marketing is the branch of marketing that employs internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to advertise products and services in a bid to increase potential consumers. 

Basically, digital marketing will include any attempt to promote a brand, product, or service through the internet. This means could include, but not limited to, Social Media Marketing, Email marketing which includes newsletter subscription, Pay-Per-Click advertising, and so on.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non -Internet channels differentiates digital marketing from online marketing.

Wikipedia suggests that the "development of digital marketing during the 1990s and 2000s, changed the way brands and businesses use technology for marketing". In the current age, digital platforms have gradually and solidly embedded into marketing plans and strategies and as people increasingly use online markets and online window shopping instead of visiting physical shops, giving several varieties in products and comparison, digital marketing campaigns have become pronounced. 

Digital marketing employs a "combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, and e-books". (Wikipedia)


What Can DIGITAL MARKETING Do For Your Company?

Before a company or business invests time, energy, and money into the digital marketing world, such a company has to ponder on the question; What can digital marketing do for your company?

1. Save Money

When compared to other forms of marketing, digital marketing is still the most affordable and effective for the long-term. Branches of digital marketing like Search Engine Marketing (SEM) have been proven to be effective in the promulgation of products and services and at the same time affordable.

2. Increase Probable Consumers To Your Business

The better your website and social media pages rank in search results, the more people that will view your products or services. Programs like "hashtags" and "trends" on social media have effectively increased the viewers of businesses.

3. Specialize In A Niche Industry

It's not enough to have products and services that people are likely going to want - you need to be able to attract your intended audience. In a multitude of competitors, attacking the pool of most likely customers will result in a big catch of more sales. With digital marketing, you can conquer that need.

4. Build Brand Recognition

How do you achieve smart branding? Apart from paying for a professional logo and website, Search Engine Optimisation (SEO) is the next step you'll need to take. The higher your website can rank, not only are people going to trust you more, but they will learn to recognize your brand.

Digital Marketing Marketing is a staple in the success of every real business out there. If you're hoping to be around for the long haul, it's important to invest time and money into an online marketing strategy that works.

Author: Oyedeji Qudus Adedolapo