Facts and Statistics of Affiliate Marketing

To embark in having the knowledge of affiliate marketing, it is helpful to have in  mind a couple of facts and statistics that illustrate the state of affiliate marketing in the business world at the moment. 

Here are the facts and statistics of affiliate marketing:

1. Approximately% of the digital media industry's revenue now comes from affiliate marketing. (BusinessInsider)
2. Over 50% of top affiliate programs fall into 4 categories: Fashion, Sports, Health &, Beauty Travel. (AMNavigator)
3. Top factors for choosing an affiliate program are product or service relevancy (18.15%), affiliate program reputation (15.97%), and affiliate network or tracking platform (11.58%). (AffStat)
4. The most common places to find new affiliate programs include information on the merchant’s website searches on Google and affiliate network websites. (AffStat)
5. Affiliate marketing will affect 14% of all e-commerce purchases in the United States. (DigitalCommerce360)
6. With the power of social media, content publishers, and a plethora of digital media readily available at their fingertips, today's consumers are more educated and shopper-savvy than ever before. (Rakuten)
7. When it comes to purchasing decisions, price point had the most influence on a Millennial (62%), outweighing recommendations from a friend (55%), brand reputation (47%), and product quality (35%). (Rakuten)
8. Mobile devices were crucial for Millennial mothers to search for the best possible price of a product (79.4%), read reviews (68.9%), and download coupons (67.1%). Even in-store shopping was greatly influenced by Millennial mobile users, with over half (52%) comparing prices to other retailers. (Rakuten)
9. More than 30% of affiliate-generated sales originate from a mobile device. (Awin)
10. Nearly 50% of affiliate-referred traffic originates from a mobile device. (Awin)
11. 40% of marketing professionals quote affiliate marketing as the most desired digital skill. (AMNavigator)

Written by: Michael Agwulonu