So, you have a Facebook page, but realized it doesn't have as much engagement as you'd hoped? Read on and discover the possible mistakes you're making and the ways to solve them! 1. Targeting the wrong buyer persona A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Targeting the wrong buyer persona, believe it or not, is still one of the most common mistakes in managing pages on Facebook. Make sure you understand your audience, map them, translate their language, and adapt to their expectations. These actions are paramount in any digital marketing or offline action. Even when you’re creating a blog or website, you must be in tune with your buyer persona, otherwise, she simply won’t be interested in your brand. If engagement is low, or if the audience just isn’t getting to your content, consider a new buyer persona study and pay attention to the little details of your audience. Bein