Choosing the right keywords might seem like such a herculean task. You're like, "Where do I start from? I have no idea what to do. I just want to own a website and make more money." Truth is, it has never been as easy as that. The feeling of owning a website can be appealing, but at a point, you have to agree it's not enough. You start wanting more. Needing more. Visitors, customers/clients, sign-ups, conversions, you just want more. I'll be straight with you. Nothing is constant. Whatever methods work for you this year might need a little tweak or a complete turnaround for you to get the same, or better results next year. So, it is paramount to try new strategies, make improvements on existing ones, and monitor performances to know what works and what doesn't. Here are a few ways to assist your decision making regarding keywords for your niche : 1. Ask Google : I know how that sounds, but I actually mean it literally. Most, if not all, of your potential custo

Search Engine Optimisation (SEO) is an important approach that businesses take to improve their visibility on search engines but offer more real value than that. Here are the reasons why your business needs SEO to take your brand to the next level. These reasons should offer some clarity, regardless of the industry or the business size, as to why your business needs SEO to grow. 1. SEO builds Trust and Credibility The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand. 2. Good SEO Also Means a Better User Experience Everyone wants better organic rankings and maximum visibility. Few realize that optimal user exper