Planning is the key to success in life. Forget any other saying that contradicts this. Having plans keep you organized, saves time, gives you a sense of control, makes you feel confident, gives you a sense of direction, reminds you of your goals and objectives, prepares you for problems, etc. I could go on and on about the advantages of planning because that's how numerous they are.  Marketing strategy is a plan, a long-term plan of a business whose goal is to make sales and profit by understanding the needs of customers and delivering those needs to them. This is not a dictionary definition but I'm sure you get the gist. You have a strategy already? Good. Is it effective though? Read till the end to find out what you aren't but should be doing. 1. Offer value, solve a problem : Why did you start that company? What do you hope to achieve? What do your customers need? Once you have answers to these questions, your marketing strategy will do its job with little adjustments fr