Lead generation is an important aspect of content marketing. Without lead generation, you’re basically just publishing and promoting content, hoping that people are going to buy or sign up for your products! While this sometimes happens in real life, that is, some people will buy things on the spot, the truth is the majority won’t. You need to have a lead capture system in place, so you can continue reminding your target audience that your brand exists. You can get in touch with them later on to share your news and updates, and to persuade them to move down your content marketing funnel. So, here are the top techniques you can apply to help you generate leads quickly: 1. Offer lead magnets Lead magnets are one of the best ways to get people to sign up for your mailing list. You’ll often hear this mentioned in the online marketing community, “The money is in the list.” Many successful marketers stand by this saying. So, if you want people to subscribe to your list, you’re going to learn