In our world today, a successful digital marketer must be endowed with certain skills to be able to exercise his profession in an optimum manner. In these qualities, there are certainly those which are directly related to the work itself but also qualities that have no direct link with web marketing. These are the ones that will make a difference in the market! Stay tuned! 1. Analytics : As a digital marketer, it's not enough to just design cool photos or visuals, and post on whatever platform you deem fit. The first thing you should understand is your target audience and what exactly it is that you're doing for them. You can only certainly have a good insight into your target audience with the knowledge of analytics. For any brand to gain authority, analysis of statistics is important. The Google Analytics tool will allow you to perform this action. To do this, you should link Google Analytics to your site through the search console. Then, you will analyze the data that seems