Yesterday, I was reading through a post on Facebook on the poor customer service in an industry in Nigeria - how most customer representatives interact with their customers. This made me write on this piece. Most of us don't know that customer service is one of the most effective ways of knowing what customers want and retaining customers. A report was shown that 63% of customers prefer small businesses to large corporations because there is a face attached to the small business. They feel they won't get lost in bureaucracy. And that small businesses can be held more accountable for their actions. Related : 75 Customer Service Facts and Statistics In enacting customer service in your business, you need to understand its importance to your business, you need to know what customers would expect of your customer service, and what you can do to provide the best customer service. The importance of great customer service to businesses 1. It helps in attracting and retaining customer